PepsiCo unveils smart ‘Dream Machine’ recycling kiosks – SmartPlanet

In partnership with Waste Management, PepsiCo on Wednesday night unveiled the “Dream Machine,” a high-tech recycling kiosk intended to make it easier for Americans to recycle on the go.

The multi-year partnership is a direct extension of PepsiCo’s corporate goal to increase the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018.

The Dream Machine is, in so many words, a computerized recycling bin. A big blue and white behemoth, it’s designed to be installed in supermarkets (alongside RedBox and CoinStar kiosks, perhaps) and other places where single-bottle recycling options aren’t available.

As a reward for recycling, consumers receive rewards points that can be redeemed.

via PepsiCo unveils smart ‘Dream Machine’ recycling kiosks – SmartPlanet.

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